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The latest news, features and insight from the sports industry.

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BMW creates ‘premium experiences’ for NHL fans

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BMW has announced two separate agreements to become the official luxury automotive partner of the New York Islanders and an official partner of the…
Kansas City owners ‘shape a stronger future’ in first NWSL stadium

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Kansas City NWSL owners Angie Long, Chris Long and Brittany Matthews have announced plans to construct the first soccer stadium purpose-built for a National…
UEFA Women’s EURO tournament gains Starling Bank sponsorship

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UEFA Women’s EURO has announced Starling Bank as the official national banking partner of the tournament which is taking place across England in July…
76ers enhances Betway’s visibility in multi-year partnership

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The Philadelphia 76ers has announced a new multi-year partnership with Betway, making the online sports betting company an official partner of the team. Betway…
TruMedia and Stats Perform to continue sports analytics partnership

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TruMedia and Stats Perform will continue working on development of their joint project, the ProVision sports analytics platform, under the terms of a five-year…
ITF ‘safeguards events’ in Sportradar extension deal

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The International Tennis Federation (ITF) has announced a three-year extension to its agreement with Sportradar, serving as the ITF’s official data partner. Additionally, the…
NHL and NHLPA extend Upper Deck partnership with NFTs

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The National Hockey League (NHL), along with the National Hockey League Players’ Association (NHLPA), announced the long-term extensions of both of the organisations’ licenses…
Penguins strengthens Agway exposure in partnership extension

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Pittsburgh Penguins has announced an extension of its partnership with Agway Energy Services following the original collaboration in February 2020. This deal includes in-arena…
Santa Margherita strengthens collaboration with Italian champions

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After its sponsorship of the 2020/21 Serie A title, Santa Margherita is strengthening its collaboration with Inter Milan by becoming the team’s official wine…
Mengniu becomes FIFA World Cup Qatar 2022 official sponsor

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Mengniu, a dairy product manufacturer in China, has entered into a partnership with FIFA to become an official sponsor of the FIFA World Cup…
0?ACsprvuf1NGhDdrLIIRyQaOlXJp6lIYG0N0zTl_GhCbakJfMPuUm4CBFppaA0cvjwVGZRAMOSRLm 0?ACsprvuf1NGhDdrLIIRyQaOlXJp6lIYG0N0zTl_GhCbakJfMPuUm4CBFppaA0cvjwVGZRAMOSRLm 0?ACsprvuf1NGhDdrLIIRyQaOlXJp6lIYG0N0zTl_GhCbakJfMPuUm4CBFppaA0cvjwVGZRAMOSRLm
sbcevents
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SBC Summit Latinoamérica

27-28 October 2021

The SBC Summit Latinoamérica is the premier event in Latin America and will deliver an industry leading conference, exhibition and networking experience to delegates with an interest in the betting and gaming industry.

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SBC Betting On Sports Europe

09 – 11 November, 2021

Betting on Sports Europe is the foremost conference for senior executives from European sports betting operators, providing a forum for high-level discussions that will help to shape the future of the industry.

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SBC Summit North America

Nov 20 – 2 Dec, 2021

The SBC Summit North America conference and expo will bring together all the major players in the fast-growing North American sports betting and igaming industry for two days of high-level discussions, business meetings, and networking.

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SBC Awards

14 December, 2021

The SBC Awards recognise the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data.

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