SBC Americas Betting Bulletin

The latest news from the North and South American betting and casino industries. Brought to you by SBC Summit North America

Sports Betting Community Ltd.
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SBC announces 2022 conference and exhibition calendar

SBC has announced details of its in-person events programme for 2022, with betting and igaming industry conferences and exhibitions scheduled for Malta, London, New…
Bally’s acquires UK-based Degree 53 to advance global omni channel offer

Bally’s Corporation has acquired the UK-based creative agency Degree 53 in a bid to advance its global omni channel offering. The agency specializes in…
TheLines: Odds shift significantly on Kansas City Chiefs ahead of NFL Week 8

The odds on Kansas City Chiefs winning in NFL Week 8 and the Super Bowl have shifted significantly according to TheLines, which tracks odds…
Casino growth offsets slow Q3 sportsbook performance for Kindred

Growth in casino revenue has helped offset slow performance in sportsbook business for Kindred Group Plc, which operates in the US sports betting sector…
PlayUp secures Iowa market access for igaming with Wild Rose Entertainment

Online betting and technology provider PlayUp has confirmed this week that it has secured market access for igaming in the state of Iowa. The…
PointsBet appoints former Facebook Executive Kyle Christensen as its new US CMO

Online gaming operator PointsBet has appointed former Facebook Executive Kyle Christensen as its new US CMO, overseeing overall marketing strategy and working with core…
Low6 becomes official free-to-play partner for BlueBet in Iowa

Sports gaming technology provider Low6 Ltd and mobile-first online bookmaker BlueBet have entered into an exclusive agreement that sees Low6 become the official free-to-play…
Strong US performance helps drive significant Q3 gains for Kambi

Sports betting technology firm Kambi has posted its Q3 2021 report, citing a robust performance in the US sector which helped drive a 48%…
NFL icon Drew Brees debuts in PointsBet’s ‘Live Your Bet Life’ ad campaign

NFL icon Drew Brees has debuted in the first of three new ad spots for PointsBet’s ‘Live Your Bet Life’ advertisement campaign. The campaign…
PrizePicks talks ‘in-game playability’ and standing out from the rest of the DFS field

SBC Americas took time out with PrizePicks CEO Adam Wexler this week to discuss the firm’s approach to the start of the NBA season…
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SBC Summit Latinoamérica

27-28 October 2021

The SBC Summit Latinoamérica is the premier event in Latin America and will deliver an industry leading conference, exhibition and networking experience to delegates with an interest in the betting and gaming industry.

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SBC Betting On Sports Europe

09 – 11 November, 2021

Betting on Sports Europe is the foremost conference for senior executives from European sports betting operators, providing a forum for high-level discussions that will help to shape the future of the industry.

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SBC Summit North America

Nov 20 – 2 Dec, 2021

The SBC Summit North America conference and expo will bring together all the major players in the fast-growing North American sports betting and igaming industry for two days of high-level discussions, business meetings, and networking.

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SBC Awards

14 December, 2021

The SBC Awards recognise the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data.

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