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The latest news, features and insight from the sports industry.

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SBC Summit CIS: Betting sponsorships provide ‘big opportunity for CIS sports

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The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions…
NASCAR partners Fubo Sportsbook to strengthen sports betting links

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The National Association for Stock Car Auto Racing (NASCAR) has assigned Fubo Sports to become an authorised gaming operator. In collaboration, the pair look…
Real Madrid strengthens Codere partnership across Latin America

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Real Madrid FC has extended its partnership with Codere for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship. The gaming…
Major international brands head SBC Awards 2021 shortlists

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International operators bet365, Betsson Group, FanDuel, Kaizen Gaming, and LeoVegas are among the major companies to feature prominently on the SBC Awards 2021 shortlists…
Man City kicks off Qualtrics partnership to ‘listen to fans’

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Manchester City FC has announced a partnership with Qualtrics – an experience management company which will become the clubs official management software partner. The…
Serie C coverage secured via Eleven’s Amazon partnership

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Eleven has sealed an agreement to be distributed on Amazon Prime Video in Italy, showcasing its Serie C coverage through the platform. The collaboration…
AS Monaco fogres Russia-facing deal with Liga Stavok

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AS Monaco has signed a regional partnership with Russian sports betting operator Liga Stavok, as it aims to strengthen its presence in the country….
S.S Lazio names Binance new shirt sponsor

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S.S. Lazio has announced an agreement with Binance, for the latter to become the club’s new main jersey sponsor. In collaboration with the blockchain…
ITF launches Cup Final fan tokens with Socios

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The International Tennis Federation (ITF), alongside Kosmos Tennis, has announced plans to launch the official Fan Token of the Davis Cup By Rakuten on…
DraftKings expands in NHL creating ‘exciting content’ for fans

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DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in…
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sbcevents
SBC Summit Barcelona-2

SBC Summit Barcelona

28 – 29 July 2021

SBC Summit Barcelona is the global betting and gaming show, representing the absolute top in terms of networking, learning and getting business done. It offers a unique opportunity to reach and network with a global audience of key decision makers from the betting and gaming industries..

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SBC Summit Latinoamérica

21 – 24 September, 2021

The SBC Summit Latinoamérica is the premier event in Latin America and will deliver an industry leading conference, exhibition and networking experience to delegates with an interest in the betting and gaming industry. To address the state of the industry, as well as emerging opportunities in the LATAM market, SBC has gathered the very best industry experts and thought leaders to share their views.

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Betting on Sports Europe

9 – 11 November, 2021

Betting on Sports Europe is the foremost conference in the European sports betting industry, where all the senior operator executives get together to discuss the unique challenges and opportunities the industry is facing.

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SBC Summit North America

November 30 – December 2, 2021

SBC Summit North America promises to be bigger and better, with 2,500 delegates and 250 industry speakers across 50 sessions and 4 conference rooms. In addition the 61,000 sq ft large exhibition floor will bring you 50 exhibitors, world-class hospitality, and the very best networking and business opportunities.

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