|As the F1 season gets underway in Austria this Friday, Sportradar and F1 will collaborate to host their exclusive SBC Webinar ‘Putting Data in the Fast Lane’ later today at 16:00 (BST), showcasing how their partnership is creating new commercial opportunities within the industry.
Long underserved by traditional betting mechanisms, Sportradar and F1 will detail to SBC’s audience how they are working together and utilising data to develop new betting products and visualisation tools.
|Sportradar presents how it has tapped previously unreleased historical F1 data to power its new live ‘in-race’ betting product, supplying new wagering opportunities to boost race-day engagement for bookmakers to motorsport’s biggest global audience.
David Lampitt, Managing Director of Sports Partnerships at Sportradar, and Frank Arthofer, Global Head, Digital Media and Licencing at F1, will detail what makes the partnership so unique and how the two organisations are working together to innovate and deliver a range of new products to market.
Digital Media & Licencing
|Sports Betting Community Ltd, Riverbank House, 1 Putney Bridge Approach, Putney, London SW6 3JD, United Kingdom